by Kevin Brown | Nov 12, 2026 | Uncategorized
Static design lets color sit still. Motion graphics do not. The moment a frame starts moving, color stops being decoration and becomes a navigation system: it tells the viewer where to look, when something changed, and how they are supposed to feel about it. That is...
by Kevin Brown | Oct 15, 2026 | Uncategorized
Ask ten agencies for “an animated video” and you will get ten very different quotes. That is not because someone is overcharging. It is because motion graphics vs animation is a real distinction, with two different production pipelines, two different cost...
by Kevin Brown | Sep 12, 2026 | Uncategorized
Ask ten agencies how long an explainer video should be and you will get ten confident answers: 60 seconds, 90 seconds, under two minutes, three minutes if you have facts to back it up. All of them are right in a narrow context and wrong everywhere else. The short...
by Kevin Brown | Aug 15, 2026 | Uncategorized
Every animation project that goes off the rails can usually be traced back to one document: the brief. Or more accurately, the lack of one. After years of producing animated content at Studio7mm, we’ve seen briefs that unlocked brilliant work and briefs that...
by Kevin Brown | Jul 15, 2026 | Uncategorized
Why Most Beginners Get Lost in Character Rigging for After Effects If you have ever opened a tutorial about character rigging in After Effects and felt instantly overwhelmed by controllers, IK chains, and expressions flying across the screen, you are not alone. Most...
