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How Long Should an Explainer Video Be? Ideal Length by Platform and Funnel Stage

How Long Should an Explainer Video Be? Ideal Length by Platform and Funnel Stage

by Kevin Brown | Sep 12, 2026 | Uncategorized

Ask ten agencies how long an explainer video should be and you will get ten confident answers: 60 seconds, 90 seconds, under two minutes, three minutes if you have facts to back it up. All of them are right in a narrow context and wrong everywhere else. The short...
How to Write a Creative Brief for Animation Projects: A Practical Framework for Studios and Clients

How to Write a Creative Brief for Animation Projects: A Practical Framework for Studios and Clients

by Kevin Brown | Aug 15, 2026 | Uncategorized

Every animation project that goes off the rails can usually be traced back to one document: the brief. Or more accurately, the lack of one. After years of producing animated content at Studio7mm, we’ve seen briefs that unlocked brilliant work and briefs that...
Character Rigging Basics in After Effects: A Beginner’s Guide to 2D Animation

Character Rigging Basics in After Effects: A Beginner’s Guide to 2D Animation

by Kevin Brown | Jul 15, 2026 | Uncategorized

Why Most Beginners Get Lost in Character Rigging for After Effects If you have ever opened a tutorial about character rigging in After Effects and felt instantly overwhelmed by controllers, IK chains, and expressions flying across the screen, you are not alone. Most...
Kinetic Typography in After Effects: A Step-by-Step Tutorial for Beginners

Kinetic Typography in After Effects: A Step-by-Step Tutorial for Beginners

by Kevin Brown | Jun 1, 2026 | Uncategorized

If you have ever watched a punchy explainer video or a music lyric animation and thought “I want to make that,” you are in the right place. This kinetic typography After Effects tutorial is built for beginners who want a practical, hands-on walkthrough...
Cinema 4D vs Blender for Motion Graphics: Which 3D Software Should You Learn in 2025?

Cinema 4D vs Blender for Motion Graphics: Which 3D Software Should You Learn in 2025?

by Kevin Brown | May 7, 2026 | Uncategorized

Cinema 4D vs Blender for Motion Graphics: The Complete Breakdown If you work in motion design, you have probably asked yourself this question at least once: should I invest my time in Cinema 4D or Blender? Both applications can produce stunning 3D motion graphics....
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Recent Posts

  • How Long Should an Explainer Video Be? Ideal Length by Platform and Funnel Stage
  • How to Write a Creative Brief for Animation Projects: A Practical Framework for Studios and Clients
  • Character Rigging Basics in After Effects: A Beginner’s Guide to 2D Animation
  • Kinetic Typography in After Effects: A Step-by-Step Tutorial for Beginners
  • Cinema 4D vs Blender for Motion Graphics: Which 3D Software Should You Learn in 2025?

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